Emtiyz Franchise Consulting of UAE Wins prestigious Arab Franchise “ Franchise Consultancy of the Year Award”

Mr. Essam Lootah, MD of Emtiyz Consulting, UAE receives the prestigious Arab Franchise “Franchise Consultancy of the  Year award” from Dr. Eesa Mohammed Bastaki, President of the University of Dubai

Dubai: Arab Franchise Awards which recognized the excellence in the franchise industry of the Arab world announced the winners of 2022. Franchise industry leaders filled the Pullman Creek Ballroom to celebrate 2022’s top franchise entrepreneurs, leaders and their legacy. The ceremony began with a keynote speech by Dr. Eesa Mohammed Bastaki, President of the University of Dubai – about the latest insights into the importance of homegrown franchise brands and how these trends can influence the local economy and help them expand globally.

“I feel immense pleasure to be selected to get this award and I really value and respect this honor. This achievement will be my lifetime inspiration and help me to achieve success in the future”. Said Essam Lootah after receiving the award

Emtiyz is a unique service offered by Mohammed Bin Rashid Est. It is an establishment for Dubai’s small and medium enterprises (SMEs) to support, educate and develop the commercialized franchise in the region to create an integrated community and provide services required through membership excellence. He is the only long-standing consultant in the franchise industry who has developed over 100 brands and owns the only end-to-end franchise consultancy, franchise recruitment and marketing agency in UAE. They have developed well-known franchise brands, many of which they’ve taken across the region. They have also been responsible for bringing many iconic international brands to UAE and growing their footprints across the region.

Among the winners was Reza Food Services Company, which is one of the largest developers of Mcdonald’s in the region. The company won the ‘Corporate Hall of Fame’ Franchise Award. 

Fawaz Danish, President and Group CEO of Budget Saudi Arabia, won ‘Franchise Leader of the Year’. Galadari Ice-Creams Company, won the Franchise developer award outside the US. Al Hokair Group won ‘Franchise Brand of the Year – Hospitality Category’. Adnoc Distribution, won the ‘Franchise Brand of the Year’ award and Bird and Bird of the UK won the ‘Best Franchise Law Firm’ award. T. K. Khaleel of Bakemart and Gaurav Marya of Franchise India won the ‘Lifetime Achievement Awards’ for their contribution towards franchise industry. Barns Coffee operator won the ‘Best Homegrown Cafe’ award and Chaiiwala of London Ltd won ‘International Franchise Year of the Year’, among other companies. Franway of Saudi Arabia and Emtiyz of UAE won the Franchise Consultancy firm of the Year awards. Meals N More won the most Innovative Franchise of the year award. Auto detailing company, Green Shine won the “Green Franchise of the year” award. Raydan Food company and Barns café of Saudi Arabia won the best Restaurant and café Awards respectively.

Winners of Arab Franchise awards with the Chief Guest Dr. Eesa Mohammed Al Bastaki, President, University of Dubai